Target Audience

In order for me to create an effective magazine i had to carefully consider my intended target audience. I already had an idea of the type of magazine that i wanted to create but in order for it to be a complete success i had to find the types of people and age groups that would be interested in my particular genre of music.
The intended target audience for my magazine is for 16-18 year olds, although this is not the set particular age and there will more than likely be exceptions which must be considered.
My magazine can cater for both a male and female audience.
The female audience would be a teenager between the ages of 16-18 years old, they will be a sociable sort of young girl who enjoys spending time with friends and having a laugh.
Topshop is the sort of image that will appeal to this female audience she will like to look individual and stand out from the crowd. The edgy and 'rock and roll' image will be what will suit the intended female. Also because of the way that topshop does a range of clothing in the London Oxford Street store that is purely one off designs and styles. Inspiration for clothing and such things also comes from reading magazines such as NME and Q.
The male audience who will be attracted and interested in my magazine will also be a teenager between the ages of 16 and 18. The male will be a loud and sociable type of guy who enjoys going out with friends and having a general laugh. They also will want to live the 'rock and roll' lifestyle, enjoying things like sex, drugs and partying. Although that is a generalisation that will not be the case for the all the males interested in the Indie genre of music. Some may be more the quiet and shy types who would rather just listen to their music and perhaps enjoy things like reading a good book.
The male audience will like shops like Topman and vintage clothing, shopping also in places like charity shops and so forth. They will also read magazines in the Indie genre such as NME and Q as these have particulary large influences on them due to the fact they contain things of the same genre and intrests.
I carried out a pre-questionnaire and i believed that this would help me determine what genre people of the teenage/young adult age group people were interested in.
The pre-questionnaire went as follows:

1. What genre of music do you listen to ?
2. What three colours would you associate with this genre?
3. What would you expect to see in this particular magazine?
4. What artist do you associate with this genre?
5. What type of style/clothing would you associate with this genre of music?

The results of this pre questionnaire showed that the most popular genre of music between the teenagers aged 16-18 year olds that i asked was Indie music which influenced me to choose this particular genre this is because i want to offer something to the youths that would be interested in and actually want to buy and read. Out of the 50 people i questioned both male and female 33 of them chose this particular genre and this is a very large majority.

So when asked what particular colours they would associate with Indie music as it was the most popular choice the colours that were suggested were ones such as red, yellow, orange and black. This was perhaps because all these colours are all considered as being quite bold and lively. There is nothing dull about them and they are also very attractive to the eye. Having lively colours will help them to back up the point about wanting to get out there and enjoy things such as live music.

When asking what they would like to see in the magazine it was clearly suggested things like information on live concerts and gigs. Also feature articles introducing new and up coming bands that haven't been heard of before are popular. The reader would like to feel as though they are the first person to find out about the new things. Also they said that they would expect to see posters of their favourite bands and what they enjoy.

When asked the question what artists do they asssociate with this specific genre because the majority went with the Indie genre this is the example i shall use. They mentioned bands such as Kings Of Leon. Kasabian , Artic Monkeys and Florence and The Machine.

Finally when asked about the style of clothing that they would associate or say relates to this genre they picked items such as skinny jeans and hoodies was mainly chosen for male , along with shirts and cardigans. For females they mentioned items of clothing like skinny jeans also but leggins, blazers and other such pieces.